Elixir Corportate Identity
Brief
Create a visually appropriate corporate identity for a commodity that will be assigned. Each commodity is linked to a time frame and the history must be evident in the final. After conceptualisation an appropriate name must be selected and the logo must clearly communicate the personality of the brand.
Rationale
The brand, Elixir, centres around the theme of an alcoholic beverage inspired by Celtic mythology, specifically drawing from the healing myths of Celtic Women. Elixir is an organic craft gin company that values the use of herbs, flowers, and berries for their healing properties. Its sophisticated branding is aimed towards a more exclusive clientele who seek gin that not only tastes good but also promotes health and wellness for the mind, body, and soul.
